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  4. Inquiries increased immediately after adopting BowNow | Three Dots Inc.

Inquiries increased immediately after adopting BowNow | Three Dots Inc.

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Company Name: Three Dots, Inc. 
Business Overview: Marketing services, including SEO, content marketing, and marketing automation support
URL:  https://three-dots.co.jp/


Finished setup and began sending email campaigns within 1 month. The whole team got involved and experienced the immediate effects of BowNow!

  

Business Activities


We provide consulting services mainly to small and medium-sized companies using digital marketing.

From strategy design to execution, we lead our clients to the right solution with efficiency.


 

【Challenges before implementation】

Challenges 
  • Lead nurturing (customer development activities)

When we wanted to build another channel to attract customers, an marketing automation tool that could help us make more proactive communication was a must.

 

【Why BowNow?】

Reasons for Selection 
  • Ease of use and screen visibility

The main reason we went with BowNow was because it specialized in simple functions. Before introducing BowNow, we looked into other companies' tools, but although there were many tools with a wide variety of features, we felt that it would take a long time to master them.

BowNow is simple and has a good support system, and I was attracted by the speed with which we can send out emails within a month after adoption.


【Measures】

Measures
  • Email newletter
  • White paper download using BowNow form
  • Approach activities based on logs
  • Drip campaigns using triggered emails

At the moment, we are mainly using BowNow to execute email campaigns.



【Results of using BowNow and the changes in the company】

When BowNow was first introduced, we started receiving more inquiries from dormant customers, which we had not expected, and this led to a common understanding within the company that "marketing automation is important!" and we were able to integrate it and get the whole team involved at a fast pace.

After all, nothing happens without action, right?

【Customer Voice】


I think they have a great support system. I don't know of any other companies, so it's hard to compare, but for now, the speed from introduction to initial action was very satisfactory.

Naturally, we have our own issues to deal with, and there are many things that we need to work out, but I am certain that this is a project that is high on our priority list. I plan to be a part of this marketing automation initiative for some time to come.

Thank you very much!



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