Increased the quality of inquiries! Will be launching an inside sales force to enhance systematic sales approach | SUN JUNIOR, Inc.

2022/04/18

Company Name: SUN JUNIOR, Inc.
URL: https://www.sunjunior.co.jp/

Increased the quality of inquiries! Will be launching an inside sales force to enhance a systematic sales approach.

Challenges
Why BowNow?
Measures
Results
Customer Voice

Business Activities

Based on the management philosophy of "creating the future for people and the earth with solar energy," we provide a full range of services from product development, sales, and design to construction and after-sales service for solar power generation systems and solar hot water systems.

【Challenges before implementation】

Reasons for Selection	Increase the number of inquiries from our website Set up inside sales team Email nurturing to engage with customers

We have launched a new corporate product/service to meet the growing momentum for corporate sustainability activities such as the SDGs and the need to solve the recent energy problems.

The challenge of entering a new market required the development of new marketing expertise.

【Why BowNow?】

Reasons for Selection	Easy and cost-effectively priced Free plan was easy to start Technical support, support system with dedicated customer success

The main reasons were that we were able to start for free and that they provided us with support from the free stage, even though we were clueless about MA.

【Measures】

Measures	E-mail distribution White paper download using BowNow form

We send out emails about once a month to lists from other services and lists from forms.
In the future, we plan to actively offer webinars and other information.

【Results of using BowNow and the changes in the company】

We plan to use the data obtained to set up a team to conduct inside sales.
We are also sensing a change in the quality of inquiries, and interest from the actual sales department is rising.