What is Content Marketing? Simple and Easy to Understand What Content Marketing is for Beginners
It is difficult to conclude what content marketing is in one word. Content marketing is broad. It applies to many different web content available on the Internet as websites, blogging, and youtube. In this blog, I will explain content marketing for beginners.
Get the Broad Idea of Content Marketing
Creating and sharing valuable content for users, to increase more new people to get to know your service, and to nurture them into potential customers by making a good relationship with them.
Unlike direct approaches such as cold calling, TV commercials, and Telemarketing encourage customers to buy products and services immediately, content marketing approaches slowly but surely to customers by making long-term relationships.
These direct marketing ways are called outbound marketing, and indirect ways are called inbound marketing.
- Outbound Marketing: Interruptive
- Web Advertising
- Cold Calling
- Spam Mail
- Inbound Marketing: Not Interruptive
- Content Marketing (blog, youtube, SNS post, podcast, electronic book, books and magazines, interview, website, newsletter, a landing page)
Content marketing does not interrupt people who are not interested. Content marketing waits until customers come to find it.
Objectives of Content Marketing:
- Create more new leads
Also, Making content that is valuable and following SEO rules helps you get more visits.
- Nurture prospective customers into customers.
The purpose of making core fans of your content is leading and nurturing prospects into your customers.
Why is Content Marketing so Important?
A direct approach might not be a cost-effective way today. Too much information is available online. Interrupting users with unnecessary products and services can prevent you from making profits. The traditional selling method, outbound marketing, such as cold calls, works before the internet became a popular method for everyone to search for information about what they want because people don’t have so many choices. Thus TV commercials and cold calling have a huge influence on consumer's buying behaviors. Today, however, it is the era people have more choices to choose. Rather than pushing what you want to sell to random people, approaching the right customers and generating new leads might be a smart choice.
Pros and Cons
- A long term relationship with your customers
Keeping offering value to users builds a trustable relationship, which encourages them to come back the next time they need you and builds a good reputation for your business.
Your content is easily searched and listed on the top of the Google search page if you make content according to SEO.
- You can generate new leads worldwide.
Web content is available to users around the world. Your business chance is now worldwide.
- Low Cost
The average cost per click in Google Ads is about $1-$2 on the Search Network.
Advertising is not cheap, and you have to keep paying for it. Content is what you can do on your own, and the contents will be kept on the site.
- Commitments and Time
Just one-day of work might not boost core fans. Thinking about what to write, editing the contents and layout, and keeping posting content are not easy tasks.
Different Types of Content Marketing Methods
- SNS post
- Youtube channel
- electronic books and magazines
Tips for Content Marketing
Know what your audience
The most important thing about content marketing is providing value to users. Researching who your audiences are and what they want helps you get the idea of what to write to gather targeted users' attention.
Choose right channels
So many channels are available to use. Choose a method based on what you are good at (writing, speaking) and the audience.
Google decides which website is relevant to users’ needs. Keep in mind how SEO works when you create your content. Adding a popular keyword in the title, in the introduction text, and the title of the paragraph, keyword. Researching what keywords are searched by users looking for your content is also helpful.
Recommended Youtube Video
Recommended Books to learn Content Marketing
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Kindle Edition
by Joe Pulizzi
Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising Kindle Edition
by Dan Norris
Content Strategy for the Web, 2nd Edition 2nd Edition
Content marketing is useful to
- Increase brand awareness
- Increase new leads
- Build a long term relationship with your customers in an exchange of valuable information
- Nurture prospects into your customers
I hope you get a broad idea of what content marketing is!!