This is the basic material for the marketing automation tool "BowNow". A summary of features, features and pricing plans.
Marketing Automation Introduction confirmation sheet
It summarizes the preparation necessary to utilize marketing automation.
B2B Marketing Handbook
We have created a marketing handbook for B2B companies.
First of all, it explains in an easy-to-understand way the basic knowledge and techniques of digital marketing that you want to know about.
Digital Marketing Guide
Find out why companies should engage in digital marketing now.
Email Marketing Guide
Email marketing is important to keep in touch with potential customers. We have prepared materials that describe successful cases and reference templates because of the need for email marketing.
Micro conversion strategy
Just waiting for an inquiry will miss the potential layer.
The first point is to put a micro CV (conversion) on the site.
The World's Easiest to Understand Marketing Automation
MA is a tool for visualizing, managing, and nurturing leads (potential customers) and automatically converting potential customers into actual customers (hot leds).
Lead Nurturing Guide
In the B2B purchasing flow, it takes a long time from the point of contact to the point of purchase, so "lead nurturing" activities are necessary to maintain continuous contact and to have customers consider the company's products.
Inside Sales Guide
In a broader sense, all sales activities other than "door-to-door sales" and related efforts in general. It is important to note that mere efforts such as "tele-appointment teams" or "first response to inquiries" are part of inside sales, but not the entirety of it. This white paper explains inside sales step by step.
Introduction to Bownow
How to start and use marketing automation tools to make marketing take root in your organization and create a highly productive organization.
Diagnosis & Check Sheet by MA Tool Type
There are many different types of MA, and each tool has completely different characteristics. However, it is possible to classify them to some extent even though they have different characteristics. At Mtame, we classify them into three main types according to the needs they can meet.