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Digital Marketing Guide

Digital Marketing Guide

BowNow概要資料
This is a document that explains why "digital marketing" 
must be done now, and then summarizes the introduction of "marketing automation",
which is currently attracting attention.

Contents

  • What is the future of marketing?
  • How to evaluate the effectiveness of marketing
  • Evaluation of marketing measures
  • Marketing trends today
  • Success tips for omni-channel
  • The reasons that digital marketing can'tbe realized
  • Pitfalls of introducing MA
  • Before adopting MA the ABM thinking that must be prepared
  • 3 Steps to start ABM
  • Japanese digital marketing is insufficient through only MA use
  • What needs to be done as first step
  • How Startia Lab can support
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