Many B2B companies spend a large amount of money to exhibit at exhibitions and acquire many business cards, but depending on the company, the number of acquired cards is the goal, and emails after acquisition are left to the sales staff and left unattended. It is very often that it has been done. It's important to do email marketing to keep in touch with potential customers. This time, we have prepared materials that describe success stories and reference templates from the part of why email marketing is necessary.
The Importance of Email Marketing
Elements needed to be effective