With a dedicated support system, BowNow would be perfect platform for SMB to start Marketing Automation | Accel Consulting, Inc.

2022/04/15

Company Name: Accel Consulting, Inc.
URL: https://accelc.co.jp/

With a dedicated support system, BowNow would be perfect platform for a SMB to start marketing automation

Challenges
Why BowNow?
Measures
Results
Customer Voice

Business Activities

We are a management consulting firm in Kyoto, Japan, and currently have four consultants who are certified as small and medium-sized enterprise diagnosticians.

We mainly provide consulting services to improve business performance. We create a company plan based on the client company's vision and mission, formulate numerical values, and provide support for various management issues, acting as the right-hand man for management.

In recent years, we have also been engaged in marketing strategies, organizational development, and training programs.

【Challenges before implementation】

Reasons for Selection	Seeking the best marketing tools to support improving customer profitability

We were looking for the best marketing tools to improve our clients' profitability and considered implementing an MA tool.

【Why BowNow?】

Reasons for Selection	Easy and cost-effectively priced Simple functional design with no complicated features Technical support, support system with dedicated customer success

We had initially implemented another MA tool, but to be honest, we were not fully utilizing it, and were dissatisfied with the vendor's system and functions.

In this respect, BowNow was superior in terms of price, features, and service, so we decided to implement it.

【Measures】

Measures	E-mail distribution White paper download using BowNow form

We send out regular email newsletters and analyze open and click-through rates.
We also use BowNow to create the WP download form and LP application form on the site.

【Results of using BowNow and changes in the company】

By sending out periodic e-mails, we have received comments from customers such as "I've been reading your e-mails.
We feel that we are building a good relationship with our customers even without meeting them in person.

【Customer Voice】

There are a variety of MA tools available, but I think BowNow is very good when it comes to utilization seminars and support for users.

Especially for small and medium-sized companies or companies that do not have an internal system in place, BowNow will be a reassuring external IT partner because of its solid support system.

Thank you very much!