Customers' online reactions are visualized in BowNow. Expected results in long-term activities.| eXmotion Co., Ltd.

2022/02/22

eXmotion Co., Ltd.

URL	https://www.exmotion.co.jp/

Customers' online reactions are visualized in BowNow. Expected results in long-term activities.

Challenges
Why BowNow?
Measures
Results
Customer Voice

Business Activities

We are a group of experts in development technology that solve problems at the development site caused by the increasing scale and complexity of system software development for embedded devices such as automobiles and medical equipment. We provide consulting services for solving problems at development sites and training for developers involved in development.

In 2021, we will release "Eureka Box," a platform for human resource development, and are developing content services.

【Challenges before implementation】

Challenges	Increase the number of inquiries from website Utilize the business cards you have Create business negotiations efficiently from exhibitions Lead nurturing (customer development activities)

(1) Expanding the number of users of our new service, Eureka Box
Until now, our sales activities have been focused on consulting, but since we do not have a sales style for online services, we would like to introduce MA tools and develop various activities to expand the number of users.

(2) Improving the efficiency of follow-up after the exhibition
We would like to improve our approach to business cards collected at exhibitions, as we have not been able to do so effectively.

【Why BowNow?】

Reasons for Selection	Low cost and easy to make cost-effective price range Simple design with no complicated features Technical support and a support system with dedicated follow-up staff The solution support not only MA but also marketing as total

Since MA itself is a new activity and we don't know how effective it is; we didn't know the return on investment of using an expensive system. We selected BowNow because it is inexpensive and simple to use, since we don't have the skills to use rich functions.

【Measures】

Measures	E-mail distribution Approach activities based on logs Use of ABM templates

We imported business card information from the prior month and sent out emails.
While monitoring the status of email openings and link clicks, we hope to develop effective nurturing activities in the future.

【Results of using BowNow and changes in the company】

We imported business card information from the last month and sent out emails. While monitoring the status of email openings and link clicks, we hope to develop effective nurturing activities in the future.

【Customer Voice】

We are now able to see customers' online reactions to our online sales activities in BowNow. After that, with the support of customer success, we are doing our best to link the activities to ongoing activities. With the support of Customer Success, we have been able to put into concrete activities what we could not understand only from the manual of the tool.

Thank you very much!