Utilized to analyze lead inflow and segments. Low-cost, easy-to-use MA tool to start programatic marketing | Gaiax Co.Ltd.

2022/05/20

Company Name: Gaiax Co.Ltd.
URL: https://comlive.jp/

Utilized to analyze lead inflow and segments. Low-cost, easy-to-use MA tool to start programatic marketing

Challenges
Why BowNow?
Measures
Results
Customer Voice

Business Activities

We operate a full-service support service for online events, from planning to marketing strategy and distribution management.

【Challenges before implementation】

Reasons for Selection	Increase the number of inquiries from our website Analyze website traffic

We considered implementing an MA tool to maximize CVs from our website and optimize the man-hours spent on marketing.

【Why BowNow?】

Reasons for Selection	Low cost, effectively priced User friendly, eαsy to use UI and features

The most attractive factor is price. The low price, simple functions, and ease of use were the reasons for our selection.

【Measures】

Measures	E-mail distribution Activities based approach Website site traffic and analysis

We use this information to analyze lead inflows and segments.

【Results of using BowNow and the changes in the company】

Since we started using BowNow, we have received more leads via articles. We are also able to analyze the source of high unit cost leads and use this information in our company's strategy.

【Customer Voice】

This is recommended for those who are considering a low-cost, easy-to-use MA tool.

Thank you very much!