1. TOP
  2. media
  3. Case Studies
  4. Quick win after implementation of BowNow| meno,inc.

Quick win after implementation of BowNow| meno,inc.

  • LINEで送る
  • このエントリーをはてなブックマークに追加

meno,inc.

 

The introduction of MA tools is very useful to deliver services to those who really need them. 

  

Business Activities


With the vision of "Designing Opportunities," we are developing our business in three axes: design production, web production, and our own brand business.

Our strength lies in our ability to provide a wide range of services from graphic design to web design, and in our ability to produce websites with high cost performance using NoCode tools.


 

【Challenges before implementation】

Challenges 
  • Increase the number of inquiries from website
  • Analyze the web traffic

Since we don't have a sales representative, we thought it would be very helpful if we could efficiently receive inbound requests from our website in order to reduce our resources for sales activities, so we considered introducing an MA tool.

 

【Why BowNow?】

Reasons for Selection 
  • Low cost and easy to make cost-effective price range
  • Simple design with no complicated features
  • Customer support system with technical support and dedicated customer success represetative
  • Solution to support not only MA but also marketing in general

We have been working with Cloud Circus for some time now and found out that they also provide MA tools.

After doing a lot of research, we found out that Cloud Circus has a large market share in the industry and since we were able to use the free version initially, we decided to give it a try. We decided to try it out because it was simple to use, yet it covered all the necessary functions and the support was very generous.


【Measures】

Measures
  • White paper initiatives using forms
  • Approach activities based on access logs
  • Web analysis and approach activities based on logs

By analyzing the access to the landing pages and forms, we can catch up with potential customers who have not yet made an inquiry, or revisit companies with whom we have worked before, and use this information for our sales activities.

By combining this with advertising, we can accumulate data at once, and although we are a small company, we can do many interesting things with it.



【Results of using BowNow and the changes in the company】

We have received several requests for information and one order from an actual business meeting.

We feel that the introduction of MA tools is very useful to deliver our services to the people who really need them.

【Customer Voice】


The customer support has been really generous, and we have received so much advice and suggestions that we feel we have been able to learn so much.

For us, who did not have much knowledge about marketing, it was a good experience for us to absorb and learn various things just by explaining the measures in an orderly manner.



Thank you very much!



  • LINEで送る
  • このエントリーをはてなブックマークに追加
Try It Free