The outbreak of the COVD 19 led him to explore the possibilities of web marketing.| HIROMORI INC.
HIROMORI INC.
The outbreak of COVID 19 led to explore the possibilities of web marketing. The free plan was key to examine the product and get the image of utilization of the product.
Business Activities
Hiromori Corporation is a group of professionals in the promotion and merchandising business that creates "moments that move the heart".
With a history and track record of over 70 years, we are proud of our manufacturing capabilities and domestic and international networks, and we provide our clients with sales promotion plans, novelties, and other tools, all the while keeping in mind the perspective of consumers and the workplace.
【Challenges before implementation】
| Challenges |
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Due to the new coronavirus epidemic, the number of sales contacts with customers has been decreasing.
We wondered if SFA would be viable as an "agency" without our own products and services. While wondering if SFA would work as an "agency" without its own products or services, the company tried email distribution to existing customers and SEO measures to explore the possibilities, but the number of inquiries started to increase, so they considered introducing MA tools. After trying the free plan with some members, we decided to introduce the paid plan.
【Why BowNow?】
| Reasons for Selection |
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The fact that we had already implemented "BlueMonkey", a CMS provided by Cloud Circus, also helped us to choose BowNow.
The advantage of BowNow is that we can get total advice on how to improve our website's traffic flow and how to use BowNow to attract more customers.
【Measures】
| Measures |
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We import our list into BowNow and send out emails once or twice a month.
We also share with our sales managers the leads that have responded to our website inquiries, and approach them individually. We have also been able to receive orders from new customers.
【Results of using BowNow and the changes in the company】
We started our activities with the question, "Can SFA work as an agency? However, as the number of inquiries increases, I feel that the expectations of our sales staff are increasing.
By visualizing the information with BowNow, we are able to communicate more easily and get more cooperation from within the company.
【Customer Voice】
If this is your first trial of SFA, can you get results? Is this method right for our business? You may have some questions and concerns.
I think one of the advantages of the free plan is that you can try it out and see the possibilities.
Thank you very much!
