Visualization of company names and actions taken by customers who visit the site｜Senkaibanrai (Keishinsha Co., Ltd.)

Senkaku Banrai (Keishinsha Co., Ltd.)

 

 

 

Business Activity

 

We produce original paper promotional products and novelty goods based on the color printing technology that we have cultivated for many years in the printing industry. We have our own printing factory in Japan, and several full-time designers on staff, so our strength lies in our ability to create one-stop products with short delivery times.

 

Background of Introduction 

 
Challenges:

• I want to increase the number of inquiries from the web.
• We want to know the names of the companies and behaviors of the customers who visit our site.
• We want to know if the customers we exchanged business cards with at trade shows or in the past are interested in our company, and if they are, we want to know their browsing history so that we can make timely sales calls.

Reasons for selecting BowNow

There are several plans available that meet our needs, and the MA tool is "user-friendly".

 Measures 

• Send out email newsletters about twice a month
  →Sent e-mails to a list of about 1,700 customers, and was able to track customer names and access pages
  
  
• Assign a sales person to manage the customers who have become apparent.
  Sending step mails to customers who have not taken any action after becoming apparent
• Posted downloadable documents on the website using the form function

 

Customer's Voice

 

We can now visualize the company names and actions of the customers who visit our site, just as we intended.