Effectively utilize business card information and carry out strategic email marketing｜ Taisei Futaba Industry co., Ltd.
Taisei Futaba Industry co., Ltd.
| Number of employees | 94 people |
|---|---|
| Business Content | From marketing to planning, design, printed matter production, and cross-media operation, we provide value that brings out the appeal of our products. |
| URL | https://www.tims-net.co.jp |
Challenges
In utilizing websites and measures for email marketing, we would like to strengthen not only existing measurement but also new measurement to create business negotiations.
Operational Structure
| Number of sales | 18 people（Tokyo・Osaka） |
|---|---|
| Number of marketers | 5 people |
Solution
Solution
- Effectively utilize business card information of customers who have contact points in the past
- Share BowNow internally to increase collaborative sales force
- Create potential for each exhibition to visualize whether measures are effective
Future Outlook
Future Outlook
- Create a list of approaches by narrowing down target industries from company logs
- Send emails to past business cards and pick up users who responded while building relationships
- Expand approach destinations from company logs and intermediate CVs using email marketing measures
- Maximize the effect of the exhibition
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