Analyzing companies that are interested in their services from the information of users who visit their websites｜Business Strategy Inc.
Business Strategy Inc.
| Number of employees | 40 people(include part time workers) |
|---|---|
| Business Content | Media and video advertising services |
| URL | https://business-strategy.co.jp/ |
Challenges
Challenges
- I don't know what kind of company is interested in video advertising (our service)
- Data acquisition strategy has not been established for new acquisition
Operational Structure
| Number of sales | 4 people |
|---|---|
| Number of marketers | 2 people（Dural Post） |
Solution
Solution
- Setting up BowNow on the landing page of listing ads
→ Use the company tracking function to analyze - Place a form created with BowNow
Future Outlook
Future Outlook
- Analyzing the timing of follow-up and re-examination of lost orders: I want to use the alert function of the ABM template to create a mechanism to notify sales when a lost customer visits the site again.
- Effective verification of email marketing
