Building relationships with customers through reader-conscious email newsletters｜NSIGN Inc.
NSIGN Inc.
The decisive factors for introducing the system were the ease of use of the operation screen and the cost setting that made it easy to implement. Building relationships with customers through reader-conscious email newsletters
Business Activities
Design, production, installation, and maintenance of signboards
【Challenges before implementation】
| Challenges |
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We were feeling the challenges of declining sales and profit margins and were considering introducing MA to break away from cheap subcontract work.
【Why BowNow?】
| Reasons for Selection |
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As I had implemented MA tools in my previous job, I felt that MA tools were absolutely necessary to change the structure of our business, as the spirit of mutual prosperity between ourselves and others is more suitable for today's times and leads to retention rates, instead of individual-dependent sales.
As I compared several MA tools, I found BowNow's design UI to be excellent. The free plan allows you to try it out, the cost setting makes it easy to implement, and the operability makes it easy to use.
At first glance, 20,000 to 30,000 yen per month may seem expensive, but I think it's better to keep customer information alive and maintain relationships with existing customers without spending time on handover than to lose information and become zero-based when an employee leaves the company.
【Measures】
| Measures |
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We send out an email newsletter to all of our business cards once a week.
【Results of using BowNow and the changes in the company】
Compared to last year, sales for this fiscal year have increased by 80% and profits are also growing. It has been about three years since we introduced the system, but we are looking at the fact that marketing takes time, and we are satisfied with the results in the long run.
【Customer Voice】
I feel that this update has made it much easier to use. I'm looking forward to the HTML feature that allows you to easily insert images, and I'm also looking forward to using the new step mail feature.
I am often told by my customers that they always look forward to my e-mail newsletters, so I am focusing on using e-mail to build relationships with my customers. I send out e-mail newsletters to people with whom I have exchanged business cards to let them know the company name, what we do, my name, etc., and to build a relationship with them so that they can consult me when they need help, which leads to orders. We are not in the business of creating customers in a one-shot deal. We place importance on getting people to remember us first.
The content of the newsletter is a column for business owners without any sales pitch. After worrying about how to prevent people from unsubscribing from the newsletter, I try to make it a newsletter that people will want to read, and at the same time, I send it to people who have the authority to make decisions so that they will think that Nishimori is a serious and interesting person.
I think this kind of relationship building is similar to a salesman visiting a customer many times to get results, but it is very difficult.
Recently, we have been receiving more inquiries from websites, but what are our strengths compared to our competitors? What do people looking for a signboard company on the Internet want? If you can see what the people searching for signage companies on the Internet are looking for, you can change the way you create your website and see the significance of your existence. We are now able to visualize not only our customers but also our competitors to formulate our own strategies, and we are very grateful to BowNow in terms of increasing our corporate value.
Thank you very much!
