Incorporate a new way to promote our services | Job-up inc.
Company Name: Job-up inc.
URL: https://job-up.work/
We were able to incorporate a new way to promote our services by regular emailings through the business cards and customer lists we own.
Business Activities
With JOB at the core, we provide support for finding and changing jobs, and solutions to companies' recruitment issues.
【Challenges before implementation】
| Reasons for Selection |
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With the launch of our own service website, we decided to introduce MA tools and a new sales methodology.
【Why BowNow?】
| Reasons for Selection |
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Cost was a major reason for selection. We are not very knowledgeable in the field of Web marketing, but we chose BowNow because it has a wide variety of functions and can be used for 20,000 yen (approx.$200) per month.
【Measures】
| Measures |
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We regret that the materials we created for corporate HR and recruiters are available as white papers on our website. In addition, we use ABM templates to analyze customer movement and tailor our approach to each individual, while sending out weekly emails accordingly.
【Results of using BowNow and the changes in the company】
Until now, we did not know how to operate materials related to our services, but after introducing BowNow, we have been able to incorporate new ways to promote our services by sending out periodic emails to the business cards and customer lists we have. By being able to visualize which companies are accessing and downloading our materials, we are able to take a variety of approaches.
【Customer Voice】
I think it is attractive because it is easy to use and easy to read, even for those who are unfamiliar with MA tools or beginners. Data-based sales activities will continue to be necessary in the future, so if you are considering using this tool, please do so.
Thank you very much!
