More than doubled the number of visitors to the website from e-mails | Asahi Communications
Company Name: Asahi Communications
URL: https://www.asahi-com.net/
25% email open rate!
More than doubled the number of visitors to the website from e-mails compared to before the introduction of the system.
Business Activities
The concept is to "solve customers' problems together with customers".
We are also an "advertising agency" that proposes cost-effective small media for small and medium-sized enterprises with our strength in creativity, and we are a "general printing business" that utilizes "more than 100 years of experience and achievements". Marketing Operations propose "systems that make people want to buy", Website Production, Operation and Management to plan and propose effective "web and system development", and "sales promotion materials" for our customers. We provide "logistics support" to help reduce tedious and time-consuming work.
【Challenges before implementation】
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However, we felt that our business cards were being wasted because each sales representative had no way to use them other than on an individual basis, and we felt that we were wasting our assets.
In the process of utilizing these existing leads and at the same time setting up efficient sales scenarios in a non-personal manner, which progressed rapidly with the Corona disaster, we felt the need for an MA tool and considered introducing one.
【Why BowNow?】
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When we began to consider MA tools, we found that BowNow was the best choice for our company because its "operability," such as ease of use and visibility, was outstandingly easy to understand compared to other companies' tools, and anyone, not just a limited number of people in the company, could use it intuitively.
The low cost was also attractive to us, but after the introduction of BowNow, the support provided by BowNow far exceeded our initial expectations, and we now feel that the service is extremely cost-effective.
【Measures】
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The concept is to "solve customers' problems together with customers".
Utilizing the existing leads we have, we send out e-mails once a week to increase the number of simple contacts with our customers. By tracking reactions to the e-mail distribution through access logs, it has become possible to approach customers at the optimum time.
In addition, a white paper download page has been set up for popular content from the past, and new leads are being acquired through membership registration.
【Results of using BowNow and the changes in the company】
The open rate for the weekly e-mail distribution has been maintained at around 25%, and the number of visitors to our website from e-mails has more than doubled compared to before the introduction of the system.
In addition, by approaching customers quickly based on the access log, we are able to reduce competition with other companies and shorten the lead time until payment is made, which is effective in terms of the number of orders received and customer retention.
【Customer Voice】
I believe that MA tools are a means of "retaining" and "nurturing" customers, and to "improve the efficiency" of sales activities, but after actually introducing these tools, I feel that they have made it easier to communicate beyond the customer's expectations.
Thank you very much!
