Newsletter opening rate exceeds 50%! I would like to make more effective use of past business cards in the future | Daishowa Paper Products Co., Ltd..
Daishowa Paper Products Co., Ltd..
| Number of employees | 610 people |
|---|---|
| Busines Content | Manufacture and sale of paper bags and paper products, and paper processing |
| URL | https://www.daishowasiko.com/ |
| Number of sales | 170 people |
| Number of marketers | 3 people |
Challenges
Challenges
- Since the number of inquiries was small, it was unlikely to lead to orders. Also, we were unable to follow the nurturing and sales.
Solution
Solution
- Create intermediate conversions for 3 categories
- Visualize needs for each service
- Send thank-you emails to the customers that visited exhibition
Results
Results
- "Newsletter" opening rate: Over 50%
- Inquiry via newsletter
Future Outlook
In order to effectively use past business cards, I would like to collect business cards, convert them into data, and register them in MA Tool. By registering, we would like to create a system in which the actions of leads can be visualized and we can follow leads among prospective customers whose sales cannot be followed. In addition, we will work together with sales to make orders even more than we have now.
In terms of email marketing, we would like to further increase the content.
