We expect accurate advice that suits the scale and phase of the company due to the large number of introductions｜BLAM Co., Ltd.
From right, Mr. Shun Miyamoto, Executive Officer and Head of KAIKOKU Business, BLAM Corporation, Ms. Mei Nagashima, Customer Success, Mtame Co.
Expected accurate and practical advises based on size of the company and phase from variety of BowNow's best practices.
BLAM Inc.
| Location | 14-13, Shibuya 2-chome, Shibuya-ku, Tokyo |
|---|---|
| Establishment | April.2.2015 |
| Business Content | Digital marketing business, parallel work support business |
| Service provided | KAIKOKU |
| URL | https://blam.co.jp/ |
It is interesting to see how they have devised ways to use it to suit their company and achieve various results!
Please introduce your company
Mr. Miyamoto: Our company was established in 2015 and is now in its fifth year. The first is a web marketing support business that assists client companies in acquiring new customers, and although we have the image of a web-based advertising agency, we also target mass media such as TV commercials, and can handle all marketing issues. Secondly, we provide a service called "Kaikoku" which connects web marketers who want to do double jobs (side jobs) with companies who want to assign web marketers.
To focus on Kaikoku, which is using BowNow, I'd like to talk a little more about the various issues that companies are facing, such as "I'm planning to focus on web marketing in the future, but I don't have the knowledge within the company," "I don't have the budget to hire an advertising agency," "I hired an advertising agency in the past, but I didn't feel the effect," and "I want to go in-house. I want to make it in-house. However, since web marketing is a broad field, it is no secret that it is difficult to find and select a marketer with the right skills to match your company's situation.
To address this issue, Kaikoku conducts interviews with companies about their situations and issues, selects and introduces marketers who match their situations from among the more than 3,800 registered marketers (as of November 2019), and provides support to achieve results after the match is made. We also provide support not only to companies, but also to marketers, who are the users of our services, in terms of project utilization and taxes.
We believe this is possible because we have the advantage of having been involved in web marketing ourselves.
【Selection Points】It was an MA that we could use to create our own lead nurturing model.
What were some of the challenges you faced before implementing BowNow?
Mr. Miyamoto: We have two main targets in our marketing activities: companies and marketers. We believe that it is important to communicate the appeal of the service at the stage before the actual project.
We currently have three marketing staff and four sales staff, which is not a large number of people. In terms of communication with corporations, we have been using MA of other companies since the beginning, but honestly speaking, we could not say that we were using it effectively. We wanted to accumulate know-how on how to nurture acquired leads in our own way and create a system, but we hit a wall where we could not utilize the system beyond what we could imagine if it was just handed to us in the form of functions. In terms of details, we were dissatisfied with the lack of usability, such as the difficulty in viewing reports.
So, when we were looking for another MA, we were interested in BowNow because of its generous support in terms of utilization. We decided to implement BowNow because we thought it would be a good fit for our company, as the functions were selected based on our knowledge, rather than being overloaded. To be honest, we also felt that the price was quite low for the services we received. In terms of the number of companies that have implemented the service, there are 3,000 companies, and we felt that we would be able to receive advice that would be appropriate for the size of the company, the industry, and the phase of the project when we had ideas about what we wanted to do.
Mr. Shun Miyamoto, BLAM Corporation
【Message】Suitable for companies that want to start working on marketing and utilize MA.
Any message for companies that are considering implementing MA?
Mr. Shun Miyamoto, BLAM Corporation
Mr. Miyamoto: As a marketing company ourselves, we support our clients and have been actively involved in marketing activities, including the use of know-how cultivated through these activities. However, when it came to the introduction of MA, we were able to receive advice and support from MA experts based on their experience with 3,000 companies, and we were able to proceed with the introduction of MA without any stumbling blocks.
I think that companies who want to start marketing or utilize MA will find BowNow even more valuable.
At the risk of sounding a bit like an advertisement, if you are a company that is experiencing issues with web marketing design, including new lead acquisition, advertising management, content, and SEO, please contact us (Kaikoku).
