One More Way to Boost Sales: Marketing Automation

There are many things that can be accomplished with the right marketing automation platform, including sales. The right platform should bring you closer to your customer, and there is no reason this can’t lead to higher sales with the right steps. An ongoing trend is to assign evaluation metrics to prospective customers. This will allow marketers and the sales team to target customers that are more likely to convert. Gathering data on such activities as: opening emails, visiting websites, and downloading of materials, such as a brochure, or slide deck is valuable data that can lead to the right targeting at the right time.  

Data can be used to create personalized landing pages and websites.  An excellent way of using marketing automation to target customers is by using their data to market them with the right website. If an individual is searching for a specific item, clicked on a product, or has made a purchase in the past, this is an opportune time to get a personalized page in front of them. By building on momentum of recent behavior, conversion rates can be increased.  

Lead nurturing can also be a powerful process and lead to sales down the road. With the data that can be collected through marketing automation, nurturing leads has become much easier. And in today’s market it pays to come across as relevant and convincing, but certainly not pushy. This can be accomplished though lead nurturing and your sales team will eventually be impressed. There can be times when you notice certain behavior patterns with a customer, say browsing a site, or combing through a product. When this happens, leads can be slowly nurtured with periodic contact and a so-called “nudge”. The right automation platform will support this effort, and you will on your way to better closing rates over time.