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  4. What is ABM Template Feature of BowNow? How Does It Help your Marketing Tasks?

What is ABM Template Feature of BowNow? How Does It Help your Marketing Tasks?

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What is ABM Template? 

What is ABM Template?

One of the distinctive features of BowNow is the ABM template. ABM template does complicated initial settings for you. ABM templates are made for small to middle-sized companies struggling to plan scenarios and score. Scenario and scoring are great features to automate marketing processes, but you might take a deep sigh when making frameworks. ABM template analyzes your customer’s data based on the over 5,000 companies’ cases, so using the ABM template is the fastest way to maximize your results.

Why Template?

Why Template?

One of the biggest challenges about marketing automation tools is their complicated initial settings. Actually, we have many clients who were marketing automation tools from other companies in the past and failed. They paid 20 million dollars or more for initial settings, monthly bills, and consulting fees. Even though they invested hugely in the tool, they couldn’t see the desirable results that much. Rather, they just wasted money and time. Professional labor is needed, but those companies didn’t have one. So, we decided to make a simple and affordable marketing automation tool that everyone can use.

What are the Scenario and Scoring?

What are the Scenario and Scoring?

  • Scenario

Scenario is the feature to automate marketing tasks depending on the customer’s actions. Some marketing automation scenarios are welcome emails, thanks emails, and confirmation emails.

  • Scoring

Scoring automatically assigns points to a certain lead anytime it completes a certain action to the company.

Summary

Summary

Scenario and scoring are excellent features of marketing automation tools. However, setting each scenario and scoring is a time and energy-consuming process. Some small-middle-sized companies or ventures need to apply the PDCA cycle quickly and can’t focus on setting that they might change tomorrow. Others might not have an experienced worker who manages MA tools. Our ABM template can solve those problems.

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