SMB Marketing Can Punch Above Its Weight

The marketing tasks of small-to-midsize businesses (SMB) need to be both effective and efficient when compared to larger enterprises.  Generally, an SMB does not have an abundance of employees nor the budget to take on a large marketing endeavor, but there are plenty of ways for them to make an impact. Focusing on a few methods while sticking to less labor-intensive tactics should get you far.

One of the first steps that every SMB marketer should take is setting up SEO for their website. This will allow companies to have reach and target locally, which tends to be their biggest market segment. SEO often seems intimidating, but can be started with relative ease. Getting you company in the top few results can be a major tailwind to building your business. Setting up SEO is nothing new, but has gained a lot of ground with the onset of COVID.

There is no reason to get fancy when effectiveness is the goal. One of the best ways to see a return on investment is marketing through email. With email marketing often the biggest challenge is the data itself, but once the data is acquired marketing can be done with ease. And the good news is that open and response rates for email campaigns remains high and continues to be an effective method. Research suggests that email with more than text works best. Adding pictures and even video on top of text to a campaign can really create results.

One of the biggest continuing trends is around content. And there are many mediums that content marketing is expanding. Webinars and video are big as we still deal with the pandemic. This trend is expected to stick post-COVID as well.  Blogs and podcasts also have their place among the faithful. Marketers need to be careful as content marketing is labor-intensive, but the message can be customized and here lies the beauty and the impact.

Marketing Automation(MA) tool helps to understand the customers better to deliver the right message at right timing to enrich customer experience.

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If you are interested to learn more about BowNow, feel free to contact us!