Getting More Personalized (Marketing) in Malaysia

The fact is there is a ton of noise out there. With restrictions still abound due to a global pandemic there is more time than ever to create content. However, just because it is content doesn't necessarily make it good and in many cases it is not. Now, with all this noise there is no better time to create content that is both relevant and personalized to break through.

Let’s take Malaysia in 2021 for example where things are still fragile due to the effects of COVID-19. What can a savvy marketer do to break through? Considering the market, it's not really a time to be shy. One strategy that is really starting to take hold is: self-promotional marketing. The object may be the individual, or the organization, but getting in front of others with meaningful, aggressive content means getting noticed. Social is a good method here as it can come across as more accepted and less intrusive. Facebook and Instagram are scoring big as being the go-to venues, but there other ways such as blogging.

Another trend that is setting in is activity around personalization. With the last few years being dominated by big data, the market is dying for a customized approach that makes people feel really noticed. There are obviously obstacles around time and efficiency, but the more relevant the message the bigger the impact. For B2B targeting, the closer you can get to the client the better. And this can almost feel like writing a personal letter, but if we take one step back and break out the segmentation further marketers can still get a lot done. Targeting around age, interests, behavior would just be the start.

 

 

So how does an effective marketer execute a strategy? Whether the marketing is focused on promotion or segmentation, automating the process is becoming more and more necessary. And there are many good marketing automation solutions to serve every marketer. This automation will help you from analyzing campaigns to tracking data, and the information will allow clients to get better with strategy and tactics as they learn. With more and more firms employing the power of automation, businesses that do not utilize will find themselves at a huge disadvantage in 2021.

BowNow is the B2B friendly low-cost, easy-to use marketing automation platform. The concept of BowNow is a low cost, easy-to use service for B2B companies with limited resources and budget, but would like access to a Marketing Automation tool. If you are interested in learning more about BowNow, please contact with us.