2. What is BowNow

What is BowNow?


User-friendly and affordable marketing automation

The concept of BowNow is an alternative option for marketing automation that is simple and affordable enough to be accessible by SMBs.
The mainstream, multi-function marketing automation tools on the market require hefty monthly costs and a full team of experienced marketers.
Meanwhile, BowNow incorporates only the essential features needed to efficiently increase your sales and see ROI as early as possible.


POINT.1Simple Design

No complicated settings required!
Start seeing results immediately. 

BowNow comes with a simplified UI and no complicated settings required. While the more complex marketing automation platforms can take over a year just to complete settings and set rules for automation and workflows, BowNow's initial settings can be completed within a week so that you can kickstart your marketing and sales campaigns and see results right away. 

Moreover, the interface and features have been created to be straightforward and simple enough that they don't need a whole team of marketers to figure out. Even one committed salesperson could operate BowNow on their own. 


Automatically Extract Hot Leads

Based on a preset template, BowNow can automatically qualify users by their level of interest, categorizing them from cold to hot. You won't need to manually put together a list anymore - just have your sales team login and start approaching


Simple Operation 

Since BowNow doesn't require any marketing expertise to use, any member of your team from sales to management can startup and operate it on their own. In development, we prioritized making a user-friendly experience to lower the entry-level to integrating marketing automation.


Providing the Essential Features

While some marketing automation services come with so many features that you get lost and end up ignoring half of them, BowNow offers the most essential features so you know what to focus on to generate results. 

POINT.2Immediate Results


Immediate Results Upon Implementation
Start Mid-to-long-term Nurturing Activities

The primary purpose of the MA tool is for lead nurturing activities.
Lead nurturing activities require a medium-to-long-term perspective.

BowNow has the necessary functions to start lead nurturing.
The main objective is to gain immediate results.

You can search customer data in detail and extract hot leads automatically.
There are many functions to find "hot" users now.


Quick Win

In order to achieve results in the short term,
it is important to approach a hot lead while warming a cold lead.

First, by extracting the hot leads you already have,
the most recent results can be achieved.


Basics of Leads Nurturing Activities

With general MA tools, you often struggle with complicated settings and scenarios when performing leads nurturing activities.

With BowNow, you can lay a simple foundation for lead nurturing activities.


All You Need is a Sales Organization

The scoring and scenario features help companies that already have some marketing activities streamline their activities.

BowNow is a tool for companies who want to start marketing.

Create an organization to perform marketing and sales.

POINT.3Quick Start

Start Smart!
Change Functions as Needed

Start marketing activities with minimal cost.

Start small with the basics and add more functions when needed.

Improve your marketing skills now.


Free Demonstration

Experience BowNow prior to purchase. 

Demonstration is for those interested and want to test and use first.


Simple Pricing Plan

BowNow has a pricing plan that charges for necessary functions.

You can select only the functions you need,
with no extra cost for unused functions.


You Can Use Immediately

You can start using 3STEP after issuance of your account.

No complicated settings are required.
The operation screen is simple, so you can start using immediately.BowNow_EN_0824.mp4


BowNow Guide

These are the basic materials for the marketing automation tool "BowNow".
They summarize concepts, features, and pricing plans.


Upselling and Cross-Selling: Strategies to Maximize Customer LTV

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The Essential Guide to B2B Email Marketing

Table of Contents 1 What is B2B email marketing? 2 Why is email still so popular in 2022? ・Highest ROI of all marketing methods ・Used throughout the world, regardless of region ・Few barriers to gettin...


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Using Intent Data to Drive B2B Sales

You may have heard of intent data over the years, but for many the term does not create a clear definition. And with all the talk of predicative data, which is similar, the confusion can only get wors...


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Experimental Marketing Going Forward

It has been some time since experimental marketing has been at the forefront of marketing. With much of the world still frozen to events, it has been hard to even think about experimental marketing, w...


Marketing Mix Marketing Strategy

How to Startup Inside Sales in Your Organization

Table of Contents What is inside sales? Why does inside sales matter? What is the role of inside sales? Important inside sales KPIs How to set up insides sales in 3 steps What is inside sales? Inside ...


Business Sales

What is Customer Marketing and How Does it Relate to Customer Success?

Table of Contents What is customer marketing? Why is customer marketing important? How do customer marketing and customer success relate? The benefits of customer marketing Customer marketing methods ...


Marketing Mix Marketing Strategy

More Effective Customer Segmentation with RFM Analysis

Table of Contents What is RFM analysis? Pros and cons of RFM analysis How to conduct an RFM analysis RFM analysis example Points of caution with RFM analysis What is RFM analysis? The RFM in RFM analy...


Segmentation Marketing Strategy Business Sales

What is Product-led Growth (PLG)? Definition and Examples

Table of Contents What is product-led growth (PLG)? Product-led growth vs. sales-led growth Why is product-led growth necessary? PLG methods you can start right now Product-led growth examples What is...


Business Sales

A Concise Guide to Augmented Reality (AR) in Marketing

Augmented reality is one of the biggest trends we’re seeing in marketing in 2022 so far. By incorporating AR technology into ads, pamphlets, signage, and more, businesses are able to provide their cus...


Digital Marketing Marketing Mix Marketing Strategy

Forecasting 2022 Growth in Southeast Asia

The year 2022 continues to look inspiring for much of Southeast Asia, and the region in general. Growth is still firm and rates are on the uptick as we move on from the last two years of the pandemic....



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