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【テンプレ】目次など

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Segmentation

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Definiton

Email marketing is one type of digital marketing. It can be a confirmation of a customer's purchase, a reminder of a new post on social media, and promotions. The purpose of mail marketing is to provide some kind of values to readers.

 

Key Word

Lead Magnet:

A lead magnet is an offer you exchange with customers’ personal information; email address, phone number, and name.

 

 

There are 3 types of Emails:

  1. Transactional Emails:

    Email sent to customers based on their actions with a company such as a purchase confirmation, unsubscribe mail, shipping details, and sign-up details.

  2. Content Emails:

    Welcome email after a customer signs up, a new blog post and social media post, Newsletters, and lead magnets.

  3. Conversion Emails:

    Promotions, sales, product launch, discounts, upgrades, and lead magnets.

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