Acquired leads that created intermediate CVs, introduced BowNow to find dormant customers from owned leads | Iwaki Pax Co., Ltd.
Iwaki Pax Co., Ltd.
| Business Content | Custom-made logistics materials / Packaging material planning / Design and manufacturing / Sales |
|---|---|
| URL | http://www.ip-box.jp/ |
Challenges
Challenges
- I want to create an intermediate CV and obtain stable leads
- Finding dormant customers for owned leads
- First, we collect leads and turn them into hot leads.
Solution
Solution
- Catalog and casebook installed as an intermediate CV
- Deliver emails to attract customers at the exhibition and win leads
- Register leads on the day of the exhibition and measure opening and email inflows at that time
- Increasing email inflow and turning business card information into leads
Future Outlook
Now that we have a system for acquiring leads, we would like to focus on nurturing activities. In addition, I would like to establish a flow to increase the number of business negotiations from hot leads by deciding the approach after the mail inflow with the sales department.
