How To Rethink Your Website & Earn More Sales Online (13 April 2022)

Many companies in Southeast Asia are not fully utilizing their websites because they do not see it as a necessary channel in attracting customers. However, in reality, your website is the number one source that customers refer to when gathering information before a purchase. According to Worldwide Business Research, 67% of the B2B buying process is now done digitally, and 9/10 B2B buyers say that online content has a moderate to major effect on their purchasing decisions.

You need to provide your customers with everything they need to make an informed, rational decision in their team to adopt your solution, and a website is the one channel that makes this possible. A website is a hub of helpful information for the customer, from case studies to basic company info, to industry knowledge wrapped into a nice downloadable ebook. Moreover, a website is a tool for attracting new customers through SEO and ads, and retrieving their personal info via inquiries and conversions.

In this online training, we'll go over changes you can make to your website to actually start using it to generate new sales. Even if you don't have a website yet, feel free to join and learn why a website is so important in growing your business and get some direction for building your first website.