On the Road to a Better Business: Converting Website Traffic
At the core of any online marketing strategy today is generating website traffic. This often seems simple, but the real execution comes in not getting viewers to your website, but converting them into some type of action. This action can be purchasing a product, giving contact information, or signing up for a newsletter to name a few. That is why not just getting leads to your website, but rather qualified leads to the site is so important. This will boost your conversion rate, which in the end, is the most important metric when it comes to web traffic results. Let's look at some effective ways to get better at this.
Paid traffic is an obvious solution to getting traffic to your site. But just like the description states, this “paid” method comes at a cost. AdWords or Facebook are some paid methods companies can use to boost overall website traffic. For companies with larger budgets this strategy can make a lot of sense. One way to go about this is to rollout a paid traffic campaign and see the effectiveness of the plan. Since paid traffic ROI is king, further commitment will depend on the numbers, and actions can be adjusted along the way.
Search engine optimization (SEO) is also a very powerful way to gather web traffic. This will most likely take both time and money up front. But once an optimization is set, the company can be on the right track for the long-run. And getting an improved ranking over time can be a very quality goal. Whereas, there are many ways to improve traffic while spending money, designing an effective SEO approach can not only be cost-effective, but the results can have a greater impact depending on how strong the optimization is and the nature of the business.
Content marketing and social media is just getting started. Anything with great content not only has the ability to influence, but the multiplier effect is real. It is one thing to create great content via a blog, but being able to connect and re-connect with a following can really transform brands. This is by no means easy, but with the right strategy and team, a marketing plan can really take off. Whether the content is directly on the corporate website, or there is dedicated staff to communicating via social media the effects can be substantial. Fair to say the right content at the right time can be tricky, but for a team willing to put in the effort, the web traffic numbers can be amazing then move on to the next phrase such as Marketing Automation/Lead Nurturing.
