【Marketing】Increase the inquiries from your website
【Marketing】Increase the inquiries from your website
| Department | : Marketing |
|---|---|
| Objective | : Generate leads from your website (Increase inbound leads) |
As a part of B2B marketing initiatives, it is very strategic to utilize the website.
The website is for sharing information and promoting your company and products, particularly with B2B, and it can be a prioritized positioning strategy.
Today, many companies tend to use the website to share information and/or as a communication tool; marketers have the challenge to convert visitors to leads and potential customers.
How many inquiries do you receive a day or a week?
It is said that the average inquiry rate (CVR) on the website is approx. 1%.
And there is data that the remaining 99% will return without any particular action.
There are three main ways to increase inquiries.
- Increase site visitors
- Increase CVR by improving website content and leads
-
Influence remaining 99% to take action
Here I will introduce a method to approach the remaining 99% for number #3 using MA tools.
How to utilize BowNow to solve challenges
- Increase website visitors
-
Improve website content and leads to increase CVR -
Influence remaining 99% to take action
The method introduced this time is a measure called "intermediate CV (conversion)."
Inquiries (CV) on websites are extreme hurdles in user psychology.
"If I contact, the contact may continue ..." "I'm not thinking about it that much, so it's distracting to contact."
Since users have such feelings, they do not easily contact us.
By providing an intermediate contact point that has a lower hurdle than inquiries, it is possible to cause the user to take action.
Specifically, we will set up a white paper that can be downloaded only by filling out a form on the website.
