These features were designed to help SMEs to easily improve their marketing and sales systems, even with limited resources.
Typically, marketing automation tools require the user to create the automation design on their own,
in order to use lead scoring or scenario to determine the level of interest of their leads.
However, BowNow provides you with a preset design for automation, so that you can start measuring the quality of your leads immediately. Depending on their online behavior, BowNow will automatically sort your leads into categories of cold, cool, warm and hot.
This preset is called the ABM (account-based marketing) template, and is based off the successful qualification methods of our 7,000+ client companies.
BowNow is a unique marketing automation tool that is so easy to use that it can be operated fully by your sales team alone.
Moreover, it includes a mini-SFA (sales force automation) feature, in which your whole team can track the progress of their sales in a centralized database. Record valuable information gathered about your leads, leave to-do's for yourself to receive a notification when it's time to make a follow-up action, and make customer data much more accessible.
BowNow can determine the company details of the users who visit your site if their IP address is public.
Important details such as the company name, industry, number of employees, and contact info will be automatically inputted into BowNow.
In other words, you can gain insights into the types of businesses that are researching your company.
You can also further analyze this data in BowNow by segmenting out your target audience.
Then you'll be able to create a sales list from this group, track their behavior, and send them personalized marketing emails.
Users who clear certain conditions can analyze who sees what page on an individual basis.
It is also possible to search in detail by actions such as browsing page log and clicking on email.
Marketers can of course send segment emails.
In addition, sales can be approached based on the information that users are interested in.
Web forms can be easily created and installed on existing company websites.
By increasing the number of web forms, you can set conversion points, which leads to an increase in inquiries from websites.
You can send an e-mail to the user groups grouped by the advanced condition search.
In addition, by registering business cards owned by the company in a batch, you can send e-mail to lists that have been left untouched.
From the subsequent action log and browsing log, you can approach customers with high consideration levels and perform activities to create business negotiations.
The extracted list is automatically graphed for each management information and company information.
In addition, click inflow can be measured in conjunction with measures other than BowNow such as advertising,
and it can be used for analysis and management of measures.
A function to display a list of tools that have acquired cookies on the site using BowNow can be optionally provided.
The provider, Mtame Co., Ltd. (Startia Holdings) has obtained ISMS certification and has a secure security system as a MA tool.
