Triple the number of orders received via the Web with white papers and blogs! ｜Max Produce Co.,Ltd.
Mr. Kuwahara, Representative Director
Triple the number of orders received via the Web with white papers and blogs!
Max Produce Co.,Ltd.
Max Produce is a production company that handles everything from event planning to implementation and operation, such as employee meetings and shareholder meetings.
Results
- The number of orders from the website has tripled!
- The number of inquiries from the website has increased by about 4.3 times!
- The conversion rate has increased by about 3.6 times!
- As an issue for the event production industry as a whole, there is a problem that it is difficult to "acquire new customers", and the sales style becomes "waiting".
- I tried a teleapo sales agent and contracted with a success-based sales company, but the effect did not appear.
- I was worried about how to effectively appeal the events produced by Max Produce.
Solution
- Measure the needs of inquiries and prospects gathered from trade shows when they visit a website and what kind of information they are looking for
- Information that the person in charge would want to know when operating the general meeting of employees is converted into a white paper and posted on the site.
- E-mail newsletter distribution and use for nurturing
Customer's Voice
Thanks to BowNow, the number of inquiries has also increased. As an effect of using the MA tool, I saw that the customer who was pending after receiving an inquiry more than half a year ago is browsing our site again, and when I contacted it I found that it led to an appointment.
I think BowNow is a good tool for companies that do not have a sales section, or companies that sell invisible things instead of selling goods. I think it would be best if you are dealing with products, such as impression, unity and motivation. Since you can access only those who want to see and approach only those who are interested, you can proceed with business negotiations on an equal footing with customers.
