Transforming from ordinary sales experience and intuition to the information centric automated approach | JDC Inc.
JDC Inc.
Transforming from an ordinary sales experience and intuition to an information centric automated approach
Business Activities
For many years, we have been involved in the design and manufacturing of display and sales promotion fixtures and signboards installed in stores.
In recent years, we have been expanding our business into new fields such as the design and production of plant factory equipment and digital signage.
【Challenges before implementation】
| Challenges |
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We felt that we were reaching the limits of our conventional sales activities, and took the opportunity of the renewal of our corporate website to consider the need for web-based marketing.
In order to maximize the use of inquiries from the website and customer information accumulated over the years, we considered the introduction of an MA tool.
【Why BowNow?】
| Reasons for selection |
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We felt the need for an MA tool, but we were concerned about the cost and the operation system. It was difficult for us to assign a full-time marketing staff member, and we thought that other companies' tools with high monthly fees and complicated functions would not be enough for us to use, and would not be cost effective.
The reason why we chose BowNow was because it was available at a monthly cost of 5,000 yen to 30,000 yen(approx.US$50-300), so we thought we could take the plunge and give it a try.
As a result, we feel that BowNow is able to achieve sufficient results with our system because of its limited functions and simple operation.
【Measures】
| Measures |
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Each sales person imports business card information that he or she has been keeping individually into BowNow and sends out e-mails once or twice a month.
In addition, we have set up an inquiry form and document download page on our website, and we also send e-mails and make phone calls to the leads we get from those pages.
We use ABM templates to manage the status of leads and visualize the progress.
【Results of using BowNow and the changes in the company】
We create a list of clients to approach based on the opening of e-mails and the status of website access, and our sales representatives call the clients to approach them. Unlike the conventional approach that was left to the sales staff, our clients respond well to our approach, and we have even received offers for projects.
We feel that we are beginning to see a shift from a method that relies on experience and intuition to a more logical approach that uses e-mail distribution and access information.
【Customer Voice】
If you are a small or medium-sized company that feels that marketing is too difficult, I would like you to give BowNow a try.
It has all the features and support systems that small businesses need, and I'm sure it will bring results that lead to sales.
Thank you very much!
