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Resulting in an average open rate of 30% and 3 CVs by sending out emails based on access logs|StrategIT Corporation

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StrategIT Corporation

 

Resulting in an average open rate of 30% and 3 CVs by sending out emails based on access logs

 

  

Business Activities


We provide SaaS integration service Master Hub and SaaS application store SaaStainer to fill the gap of SaaS promotion.

Strategit understands solutions and has the know-how and experience to take charge of planning, design, development, and operation in order to improve users' business and services.

 

【Challenges before implementation】

Challenges 
  • Increase the number of inquiries from my website
  • Analyze website access
  • Start lead nurturing (customer development activities)

Because the company was established in 2019 and was in the start-up phase, the new coronavirus epidemic, and from the perspective of the attributes of the commercial products, the sales approach was centered on e-mail measures instead of tele-apointments and sales calls.

In this context, we needed to improve the number of inquiries and strengthen our approach based on the analysis of access to our website, so we considered introducing MA tools.

 

【Why BowNow?】

Reasons for Selection 
  • Low cost and easy to make cost-effective
  • Free plan so could try it first
  • Support system with a dedicated account manager

The first deciding factor was the low cost and free plan, which allowed us to try out the system while selecting it.

In addition, the generous support we received after the introduction of the system was also a factor that allowed us to use the system within the company and put it into operation without leaving the company.


【Measures】

Measures
  • E-mail distribution
  • Approach activities based on access logs

The average open rate for the created list of approach targets was about 30%, and one delivery resulted in 3 CVs.

In the past, we used to select and survey the companies to approach each time, which resulted in infrequent approaches, but now we can create a list of target companies to approach based on the access log, which enables us to conduct regular approaches.



【Results of using BowNow and the changes in the company】

Compared to last year, sales for this fiscal year have increased by 80% and profits are also growing. It has been about three years since we introduced the system, but we are looking at the fact that marketing takes time, and we are satisfied with the results in the long run.


【Customer Voice】


The fact that the company provides extensive implementation support after the introduction is especially reassuring for companies that are introducing MA tools in their company for the first time.


Thank you very much!



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