Easy to start function and price are decisive factors! Search for a marketing form that suits your company while using it
Homenet Co., Ltd.
Mr. Daisuke Yamazaki, Deputy General Manager, Support Department, Regional Comprehensive Care Promotion Division
Mr. Ryusuke Tamamoto, Manager, Support Department, Support Department, Regional Comprehensive Care Promotion Division
Easy to start function and price are decisive factors!
Search for a marketing form that suits your company while using it
Homenet Co., Ltd.
| Location | 3-8-2 Okubo, Shinjuku Garden Tower 13th floor, Shinjuku-ku, Tokyo |
|---|---|
| Establishment | December, 1991 |
| Business Content | Emergency call service business, telephone consultation service business, medical examination reservation agency business, system sales business Service SmaCare |
| Service | SmaCare |
Recommended for those who want to try the MA tool first.
Please introduce your company
Mr. Yamazaki: Homenet Co., Ltd. is a company that mainly provides elderly people with emergency call service, telephone consultation service, medical examination reservation agency business, system sales business, etc. Above all, we are working to sell and popularize business support systems for nursing care providers who provide regular patrol and occasional support services.
"Regular patrol/anytime support service" is a new long-term care insurance service that was created so that you can live at home or in the community even if you need nursing care. In this service, helpers regularly visit the homes of the elderly, and operators are available 24 hours a day. While this service is being introduced nationwide as a service that allows elderly households to live at home with peace of mind, care service providers who provide services can perform complicated task management such as helper operations and sharing of user information.
The “Sumacare” provided by our company is used by more than 400 business sites nationwide as a system to support these regular patrol and occasional service services. BowNow has been introduced to utilize this system for expanding sales.
【Challenges・Solution・Results】
- I made a list and did outbound sales, but I thought that I should use marketing to work on inbound
- I wanted to try various measures first, and I was looking for a tool that is easy to work on
- Create an inquiry form with BowNow
- Create a document download form with BowNow
- Pass the leads who downloaded the materials and pass information to sales
- Good reactions such as "easy phone call" have begun to be received from sales
【Selection Points】I want to try it first! The price and simple features
Please tell us about the challenges you had before introducing BowNow.
Mr. Yamazaki: Before introducing BowNow, we only made outbound sales by making lists and making phone calls. However, the system we provide is a product with a relatively long lead time, and it is generally difficult to understand information such as nursing care insurance system. Therefore, I felt that I had to use the homepage more to disseminate information and to acquire and train prospective customers.
In addition, I could not send information to existing customers on a regular basis, so I wanted to work on e-mail marketing.
What is the deciding factor for introducing BowNow?
Mr. Hashimoto: I first learned about BowNow at the exhibition, but when I heard the story, the response was the fastest. We do not have a marketing department, and we want to have a small number of people, so it is not an advanced tool that takes several months from the beginning to operation, but we want something that you can touch and try various measures first. That was the thinking. In that respect, the price of BowNow and the simple features that are easy to get started were the deciding factors.
Homenet Co., Ltd. Yamazaki Mr. Tamamoto
【Solution・Results】Document download page created with BowNow
What's kind of marketing tactis you are doing with BowNow?
Mr. Tamamoto: We haven't implemented so many measures since we have just introduced it, but first we will use the form function of BowNow to create an inquiry form for the website and organize the download page for materials. I did it.
Fortunately, we have a lot of source material for the materials, and we customize them and prepare some download materials.
Currently, we are taking measures such as giving lead information obtained from downloading these materials and access information to the home page that can be understood from the IP address to the sales department and making a phone call from the sales department. From the sales side, we are getting a good response such as making it easier to make phone calls by looking at the homepage and knowing the tendency of the customer's interest by downloading the material.
【Future Outlook】I want to find the best fit for my company while using tools
How would you like to pursue marketing measures in the future?
Mr. Yamazaki: First of all, we have to increase the number of leads, so I would like to create a mechanism to increase the content on the Web, arrange the leads, and lead to the goal. I would like to try using tools such as BowNow first, and then try various measures experimentally to find the best marketing fit for my company.
【Customer's Voice】
Mr. Yamazaki: The simple functions and prices that make it easy to get started with BowNow's MA matched our needs to "try first while trying out". In the future, we would like to contribute to human resource development by accumulating know-how while implementing various marketing measures.
Mr. Tamamoto: I expect BowNow as a tool that is easy for small and medium-sized companies to use. In the future, I would like to work on various measures while asking Mtame's consultants and supporters to tell us various examples of other companies.
