Sales from the website go from 0 yen to 3.5 million yen!｜Shared Solution Service Co., Ltd.
Mr. Ise, Representative Director
Mori, Customer Service Manager
Sales from the website go from 0 yen to 3.5 million yen!
Shared Solution Service Co., Ltd.
We are the company whose main business is repair and maintenance services of computers whose manufacturers have finished maintenance services.
Results
- Sales from the website are almost 0 yen → 3.5 million yen
- Number of valid business negotiations 0/month → 7/month
- 35 deals from email marketing
The challenge is to find dormant customers and acquire new customers
- I want to cultivate new customers but can't get much sales man-hours
- We weren't making good use of the leads we got at the exhibition
- Not able to find dormant customers
Solution
- Implemented an approach to companies that browse key content
- Created and posted a white paper as an intermediate conversion to discover potential customers
- Implementation of the e-mail newsletter approach
Customer's Voice
I feel that the number of valid inquiries has increased since the introduction. Since the quality of the inquiries is high, it takes almost no sales man-hours, and in many cases we immediately proceed to estimate and receive an order.
The issue of not being able to find dormant customers has taken a step forward by implementing e-mail magazine distribution. After the e-mail newsletter was delivered, we asked only the prospective customers who responded on BowNow to follow up with the sales, and some of them were linked to the apo.
The introduction of BowNow makes it possible to grasp the indicators, so I think it is an effective way to set goals.
